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PRODUCT | GROWTH | LIVEOPS MANAGER
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Experience

Lead Product Manager | LiveOps Director
Vilnius, Lithuania
Jan 2025 — Present

LiveOps & Product Development Teams
— Set up and staffed LiveOps and Product Development teams for a new title.
— Defined the Feature Development Lifecycle and established Northstar metrics.

LiveOps Strategy
— Runs and continuously iterates on the LiveOps Calendar.
— Rolled out OTA (Over-the-Air) tooling for real-time monitoring and live operations management.
— Built audience segmentation and drives monetization strategy.

Community Management
— Owns the content plan and co-development process with players.
— Maintains a direct feedback loop between the community and the dev team.
— Connects UX, Research, and Development teams around playtest findings.

Product Director
Lithuania
Jan 2020 — Dec 2024

Owned product strategy and drove KPI growth over a five-year run. Built and scaled the team from scratch — org design, hiring, and people development.

"My Cafe" hit #1 in the cooking games category and picked up the Apple Editors' Choice in its first year after launch.

Set up the Game Economy and LiveOps divisions, built out the Product Design practice, and rolled out RICE prioritization across the team.

Melsoft
Product Manager
Oct 2016 — Jan 2020

Ran the product strategy through "My Cafe"'s launch and early growth. Built and scaled the dev team; set up planning, prioritization, and ops from scratch.

Reached #1 in the genre through a long-tail retention strategy — results that ultimately led to the merger with Moon Active.

Head of Value-added Products
Aug 2012 — Oct 2016

Ran four product lines in parallel: the World of Tanks Assistant mobile app, Wargaming Public APIs, Developers Partner Program, and the World of Tanks magazine.

Launched a joint tariff plan with Rostelecom — the first deal of its kind in Russia, bundling F2P premium status and in-game content directly into an ISP subscription.

The magazine hit Top Grossing on the App Store across all regions. World of Tanks Assistant reached several million MAU, keeping the PC game's core audience engaged between sessions.

Business Analyst — ATG Project
Minsk, Belarus
Sep 2011 — Aug 2012

Deployed and integrated the ATG e-commerce platform and ERP systems for Thomas Cook and Sportmaster.

Ran client communication, defined Vision and Scope, and translated business needs into requirements for the R&D team.

Product Manager
Nov 2010 — Sep 2011

Product management for telecom services and digital products.

velcom
Product Manager, Products & Services
Aug 2008 — Nov 2010

Product management for the telecommunications products and services division.

Education

HSCoC
Baccalaureate — Marketing in Telecommunications
2002 — 2008

Skills

LiveOps Strategy95%
Product Strategy90%
Game Economy & Monetization88%
Entrepreneurial Strategy85%
Business Strategy83%
Design Thinking75%

Languages

EnglishFull Professional
BelarusianNative / Bilingual
RussianNative / Bilingual
LithuanianPre-Intermediate

Hobby

Beyond work, I enjoy staying active and exploring new experiences — from sports and music to investing and building things.

Tennis Volleyball Art Galleries Hiking Cooking Development Music Investments Reading